Advertising Continue reading below More traffic isn't the point - more good traffic is. A few years ago, we wrote a Halloween-themed blog post titled “6 Killer PPC Branding Tactics Even Freddy Krueger Loves!” It was smart, funny and above all; it became a traffic boon overnight! It appeared on the first page of Google and received 50-200 visits per day! The only problem was that none of those clicks turned into conversions. Why? Because people who found my article were looking for “Freddy Krueger tactics”, not an internet marketing company. Ranking for Freddy Krueger Tactics See?
We are always in first place! Advertising Continue reading below From a traffic perspective, this post was a resounding hair masking service success. But it really did nothing for my business. Luckily, we didn't put any advertising money into this article, but if it was an ad instead of a blog post, every click would have eaten away at my marketing budget with nothing to show for it. Worse still, if I had focused solely on traffic, I might have been inspired to bid on new horror genre keywords and wasted a lot of money never knowing I was getting there. only to confuse moviegoers. 2. Conversions You can probably see where I'm coming from. To make sure you're getting the right traffic to your site, you need to track conversions.
However, just tracking some of your conversions is not enough: you need to track everything . Over the past two years, we've audited over 2,000 AdWords accounts. As part of our audit process, we look at conversion tracking. Advertising Continue reading below Through all of these audits, we found that while 58% of businesses with an AdWords account perform conversion tracking to some degree, only 29% do it well. What percentage of AdWords accounts have successfully implemented Analytics? So why is it so important to track conversions? Well, traffic stats tell you what your audience thinks of your ads.